Culinary Wonderland: The Bay Area's Vibrant Food Scene at Outside Lands 2025

Why Etiquette School is Gaining Popularity Among SF Tech Founders

Update The Unexpected Rise of Etiquette Education Among Tech Founders In a curious turn of events, San Francisco tech founders have traded in their casual attire for tailored suits and elegant dresses, as etiquette has become a hot topic in Silicon Valley. Under the auspices of Slow Ventures, a three-hour "Etiquette Finishing School" recently brought together thirty young innovators keen to learn how to navigate the world of luxury, caviar bumps, and proper handshakes. Held at the luxurious Four Seasons in San Francisco, this unique gathering saw founders who are often more comfortable in hoodies than at high-society events seeking ways to enhance their social interactions. According to Sam Lessin, a general partner at Slow Ventures and the event's orchestrator, many of these young entrepreneurs come from technical backgrounds but lack the foundational skills needed for effective communication in more formal settings. "You have a lot of young founders who dropped out of school at 12, and they spend all their time talking to Bob in accounting about what to build," Lessin explained. From learning which wine pairs best with seafood to mastering the art of eye contact, the meeting aimed to impart valuable social skills that have become crucial in the increasingly competitive start-up ecosystem. Garry Tan’s Dissent: A Call Back to Basics However, the initiative has not been without its critics. Garry Tan, the CEO of Y Combinator, publicly dismissed the idea of attending such etiquette classes, arguing instead for a focus on craftsmanship and the importance of creating impactful products. "You don’t need finishing school. You need to build something great, make your users happy," Tan asserted. His argument reflects a deeper conflict within the tech community about the priorities of young founders: should they invest time in social polish or dedicate themselves to refining their technical skills? Tan's strong sentiments reveal a common mindset among many seasoned tech leaders who believe that the core of success lies in innovation and product development rather than appearances. This dichotomy raises important questions about what constitutes success in today’s tech landscape: is it enough to just have a great idea, or do founders need to master etiquette to effectively communicate their vision to partners, investors, and the public? Cultural Shifts: From Coding to Social Grace The move towards etiquette training among tech founders parallels another trend where employers in San Francisco have begun hiring etiquette coaches to enhance the workplace skills of their Gen Z employees, who often struggle with communication norms. This cultural shift highlights an urgent recognition among both established companies and startups that interpersonal skills are just as vital as technical expertise. As noted in a report about corporate etiquette coaching, many companies are now investing in training to help young workers adapt to professional norms, addressing behaviors that may have stemmed from a purely digital upbringing. Just like the etiquette school for founders, these initiatives intend to foster an environment where communication flows freely, promoting productivity and workplace harmony. The Future: Etiquette as a Competitive Advantage? Looking ahead, as the tech world continues to evolve, there may be a greater emphasis on combining soft and hard skills. The founders who attended the etiquette school reported not only learning social graces but also gaining confidence in their interactions. Marie Paoli, cofounder of the AI startup Mellow, noted that "the session would help her sharpen her ability to charm investors." With investors becoming more selective, the ability to relate personally may act as a competitive edge. Yet, as Tan pointedly warned, the ultimate goal for tech founders should still remain focused on effectiveness and user satisfaction. Balancing the need for polished presentation with the goal of delivering innovative solutions is crucial for long-term success in an industry marked by constant change. The Takeaway: Navigating Dual Dimensions of Success As we navigate this evolving landscape, it becomes evident that skills in both technology and etiquette can serve as pillars of success. The unexpected rise of etiquette education among technology leaders challenges preconceived notions about what skills matter. Perhaps a blend of polished social skills with technical prowess will create a new breed of tech leader—one who can charm investors while also building ground-breaking products. Ultimately, whether founders opt for finishing school or stick to their roots, there’s one essential lesson to take with them: in the tech ecosystem, the ability to effectively communicate is critical, and so is the art of building meaningful relationships.