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A New Era in Urban Hospitality: Introducing Atipico Hotels
In a bold move marking their expansion into the lifestyle hospitality sector, coliving brand Habyt has launched Atipico Hotels, with its inaugural property just recently opened in the vibrant heart of Madrid. Nestled on the iconic Calle Alcalá, this hotel aims to redefine urban stays by fusing contemporary design, comfort, and coworking flexibility tailored for the modern traveler.
Atipico Madrid: A Unique Space Designed for Travelers
Boasting 118 rooms, some with private terraces, Atipico Madrid emphasizes the importance of a holistic guest experience. Founder and CEO Luca Bovone describes this new venture as an invitation to discover depth in travel, stating, "Atipico was born as a response to a new way of traveling — one that seeks depth, charm, and meaning." Every detail, from the modern furnishings crafted from natural materials to the shared working spaces and rooftop views, echoes the hotel’s motto: "Far from the ordinary, closer to home." This resonates particularly with parents, solo travelers, and couples who seek a welcoming environment where they can connect with the local culture.
Anticipated Growth and Revenue Goals
With projections of generating €3 million in revenue within its first year and an average occupancy of 75%, Atipico is set to attract a diverse range of guests, including business travelers, digital nomads, and leisure seekers. The new hotel aligns with the current trends in urban lodging that prioritize flexibility and comfort.
Designing for Connection
The emphasis at Atipico is not just on luxury but also on creating an atmosphere that fosters community and interaction. Unlike traditional hotels that often separate work and leisure, Atipico encourages guests to blend these aspects seamlessly. This approach is particularly appealing in a post-pandemic world where many travelers are looking for accommodations that cater to both business and personal needs.
Fuelling Expansion Across Europe
Following its successful launch, Habyt has set its sights on expanding Atipico’s reach into other European markets, specifically targeting major cities in Portugal and Italy. The brand plans to develop hotels with at least 80 rooms, aiming to emulate the inviting spirit of the Madrid location and further capitalize on the trend toward urban hospitality that feels like a home away from home.
Conclusion: Embracing the Future of Travel
Atipico Hotels represents a significant shift in the hospitality landscape, particularly with its commitment to creating personalized experiences that resonate with the needs of today’s travelers. For those considering their next getaway, staying at Atipico could provide not only comfort but an opportunity to engage with the city in a meaningful way. As travelers begin to search for boutique hotels near them, this new brand may quickly emerge as a leading choice for unique, affordable accommodations that leave a lasting impression.
Whether you are planning a romantic getaway, a family trip, or a solo adventure, be on the lookout for the Atipico experience that blends hotel luxury with the warmth of home.
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