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Exploring Gen Z's Drinking Habits: Bartenders Share Insights

Update The Changing Culture of Drinking Among Gen Z As the youngest cohort comes of age, the drinking habits and social behaviors of Generation Z (Gen Z) are becoming focal points for cultural scrutiny. While they are less inclined to indulge in alcohol, when they do, their interactions often leave bartenders shaking their heads. Socially awkward yet savvy in navigating an ever-evolving world, Gen Z faces unique challenges that have evidently influenced their approach to drinking. Understanding the Etiquette Gap Many bartenders report that bar etiquette appears to be slipping among younger patrons. Brit Wolfe Wilson, a bartender with a decade of experience, recalls a time when young drinkers would observe and learn the intricacies of bar culture. "They just haven’t learned how to act," she states, pointing to the years spent in isolation during the pandemic as a missed opportunity for experiential learning. This gap in etiquette can manifest itself in surprising ways, such as groups sharing just a few drinks among multiple people—a practice that strikes many bartenders as inconsiderate. Savannah Hall from the Buddha Lounge notes that sharing drinks can be particularly grating when patrons neglect to order individual beverages, often opting instead to split the cost of one or two drinks. "You can all afford your own," she insists, referring to the burgeoning trend of non-alcoholic drinks that are increasingly popular. The perception that Gen Z is reluctant to buy their own drinks could indicate deeper issues related to financial responsibility or societal expectations around drinking. Poor Tipping: A Sign of Disconnect? Perhaps one of the more revealing opinions shared among bartenders is their view on tipping. While it's common for younger patrons to under-tip, some bar staff, like Elliott Rightmire at Royal Exchange, are taken aback by the sheer frequency of low tips. "I’m impressed with people when they tip more than 15%," he claims, establishing a stark contrast with earlier generations who often tipped more generously. This behavior raises eyebrows among those in the profession. Kevin Rougeau, who has also campaigned for better service expectations, believes that tipping has always been a struggle with younger customers. But unlike previous years when generosity was common, many today seem far less inclined to tip, regardless of the amount spent. Wilson Wolfe comments, “Even five years ago, young people would still be kind of generous.” This apparent trend highlights a cultural shift in financial norms and interactions in social spaces. A Shift towards Different Experiences An underlying theme that emerges from the observations shared by bartenders is the way Gen Z patrons show up to bars. There is an increasing tendency to pregame at home, often using it as a budget strategy to avoid costly drinks in bars. As one bar owner puts it, many young individuals indulge in “edibles, MDMA, and pregame” before coming to socialize, leading to a dynamic where they often drink only water when they arrive. This practice could be indicative of broader trends in socializing, as Gen Z seeks more mindful and health-conscious approaches to drinking, often at a cost of traditional bar culture. This shift can raise concerns among bartenders about the sustainability of their business, especially when the emphasis on health and moderation seems to challenge the core of nightlife culture. Bridge the Gap: A Call for Awareness and Understanding In order to foster a more cohesive drinking culture, it may be necessary for both bartenders and patrons to engage in meaningful dialogue about the expectations surrounding social drinking. Encouraging Gen Z to adopt better bar etiquette not only enhances their individual experiences but ensures a more vibrant social landscape where appreciation for bartending professionals is prevalent. Parents and mentors could play a crucial role in navigating this terrain, imparting wisdom about social drinking expectations. Whether through casual conversations at the dinner table or more serious discussions about the realities of adulthood, building awareness might just transform drinking behaviors for the better. Understanding the Bigger Picture Ultimately, the drinking habits of Generation Z provide valuable insights into the broader context of societal attitudes and evolving norms. The decisions made by these young drinkers will not only shape their personal experiences but also influence the bar culture of tomorrow. As the conversation continues about how this generation interacts with alcohol and their spending behaviors, understanding their unique perspectives offers an opportunity for reflection on the evolution of drinking culture. This interaction between bars and their patrons will require patience, adaptability, and, ultimately, a sense of community that embraces both tradition and innovation.