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November 12.2025
3 Minutes Read

Explore Quiet Luxury: Emblems Collection Debuts with Lucknam Park Hotel

Luxury boutique hotel set in a lush, tree-lined estate.

Luxurious Beginnings: Emblems Collection Sets Foot in the UK

The Emblems Collection, a promising and sophisticated venture by Accor, has made its grand debut in the UK with the opening of Lucknam Park Hotel & Spa in Wiltshire, set against the picturesque backdrop of the Cotswolds. This flagship property aims to redefine luxury hospitality, combining modern elegance with the character-rich charm of traditional British estates.

What's Inside Lucknam Park Hotel & Spa?

Lucknam Park isn’t just a hotel; it’s an experience. The venue boasts 42 elegantly designed rooms and suites, nine luxurious cottages, and expansive amenities that cater to both relaxation and adventure. Guests can indulge in culinary delights with two restaurant options and unwind at the spa, while equestrian enthusiasts can explore the dedicated riding center. The hotel is surrounded by beautifully landscaped gardens, inviting visitors to reconnect with nature.

Expanding Horizons: More Emblems Hotels on the Way

With its successful UK debut, the Emblems Collection isn’t stopping at Lucknam Park. There are six new hotels already signed, with locations in Italy, Greece, and Canada expected to open across 2026 and 2027. These new properties are poised to enrich the luxury travel landscape, with Accor setting an ambitious target of reaching 60 hotels worldwide by 2032.

The Vision Behind Emblems Collection

Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery, and Emblems Collection, emphasizes that the brand is grounded in “quiet luxury.” This philosophy prioritizes elegance and exclusivity, offering guests a serene retreat from the hustle and bustle of everyday life. Each property in the collection is curated to provide an authentic experience, underlining the importance of soul, heritage, and craftsmanship in hospitality.

Embracing Local Culture: The Emblematic Ingredient Concept

A unique proposition from the Emblems Collection is the "Emblematic Ingredient" concept, which highlights the integration of local culture throughout the guest experience. This includes regionally inspired culinary offerings as well as literature through Emblems Editions, which feature works reflecting the essence of each destination. The approach ensures that every stay is not only luxurious but also meaningfully connected to its locale.

An Intimate Connection: Focused on You

Guests that visit Emblems Collection properties can expect an elevated sense of service. With the position of “Master of the House,” each hotel features a dedicated staff member who embodies the essence of bespoke hospitality. This commitment to individualized service creates memorable experiences that resonate with guests long after their stay.

Future Trends: What This Means for Luxury Travel

As the Emblems Collection expands globally, it signifies a growing trend in the hospitality sector towards personalized, luxurious experiences that prioritize guest well-being. The focus on intimate and exclusive environments reflects a broader shift in consumer preferences following the pandemic, where travelers seek out places that offer peace, beauty, and a connection to nature.

This expansion will likely influence other boutique hotels striving to enhance their unique offerings to appeal to luxury travelers.

Take Action: Discover Your Perfect Escape

Whether you are looking for boutique hotels near you or dreaming of an unforgettable getaway, the Emblems Collection's Lucknam Park Hotel & Spa is an ideal choice. Book your stay today to experience the understated luxury and unique charm that this locale has to offer. With a variety of boutique hotel deals available, now is the perfect time to plan your next adventure.

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