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January 26.2026

2 Minutes Read

How K-Pop Group Twice Sparked Viral Sales of SF Zoo T-Shirts

Young group enjoying San Francisco Zoo in themed t-shirts

The Power of Celebrity Influence

When K-Pop group Twice graced the San Francisco Zoo with their presence, little did they know the impact they would have on a humble vintage-style t-shirt. Their surprise visit, following two sold-out performances at the Oakland Arena, quickly turned a simple shirt into a viral sensation. As social media buzzed with photos of the members wearing the shirt, the zoo experienced an immediate spike in demand, reminiscent of prior celebrity-driven merchandise frenzies.

How a T-Shirt Became a Trend

The San Francisco Zoo's vintage tee caught attention when members Jihyo, Jeongyeon, and Mina posted pictures on social media platforms. The zoo, thrilled about the unexpected attention, noted how this t-shirt purchase sparked a surge in online orders. The zoo’s social media team remarked, "Thanks to you, it’s become a ‘thing!’" This align with recent trends where celebrities like Taylor Swift inadvertently propel merchandise sales, highlighted by a similar incident involving a vintage sea otter shirt from the Monterey Bay Aquarium.

Supporting Wildlife Through Fashion

As demand soared, the San Francisco Zoo made a strategic decision to list the shirt for sale online, offering adult sizes at $27.99 and children’s at $24.99. A portion of the sales proceeds is earmarked for the zoo’s animal care program, emphasizing how a product's popularity can directly benefit wildlife conservation. This not only enhances the appeal of purchasing the shirt but also fosters a community spirit around supporting the zoo and its inhabitants.

Connecting Culture and Conservation

Twice's visit to the zoo was just one stop on a brief city tour, which included iconic locations like Yerba Buena Gardens and Pier 14. Not only did it create a moment for fans and tourists, but it also highlighted how cultural icons can bridge the gap between entertainment and education about conservation. In a world where more consumers prioritize ethical purchasing, this synergy presents an engaging opportunity for brands and nonprofits alike.

A Viral Lesson in Marketing

The aftermath of Twice's visit serves as a case study in modern marketing. Harnessing the power of social media can catalyze sales in unprecedented ways, especially when aligned with a cause. As fans clamor for replicas of the t-shirt that became a sentimental piece of memorabilia following the group's visit, the zoo stands as a testament to the potential of viral phenomena in shaping retail trends and conservation efforts.

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How K-Pop Group Twice Sparked Viral Sales of SF Zoo T-Shirts

The Power of Celebrity Influence

How a T-Shirt Became a Trend

Supporting Wildlife Through Fashion

Connecting Culture and Conservation

A Viral Lesson in Marketing

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