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January 08.2026
3 Minutes Read

Loews Hotels Appoints Kristie Goshow as Chief Commercial Officer: What This Means for Luxury Hospitality

Blonde woman smiling confidently, luxury boutique hotels

Loews Hotels Welcomes Kristie Goshow as Chief Commercial Officer

In a significant move to bolster its executive team, Loews Hotels & Co. has appointed Kristie Goshow as its new Chief Commercial Officer (CCO). With over two decades of experience in the hospitality sector, Goshow is set to elevate the company’s commercial strategy across various crucial domains.

What This Appointment Means for Loews Hotels

Goshow will oversee a myriad of strategic operations including sales, hotel marketing, revenue management, brand communications, digital marketing, and customer engagement. With a career that boasts leadership positions at esteemed brands such as Peregrine Hospitality Group, Viceroy, Jumeirah, and Le Méridien, her appointment is expected to bring a fresh perspective that aligns with the evolving landscape of consumer preferences in the hospitality industry.

“I’m thrilled to join a remarkably talented team, guided by a culture grounded in the very best of family values,” said Goshow. Her statement reflects an enthusiastic embrace of Loews’ unique operational philosophy—an approach that combines unscripted service with meaningful innovation. This commitment positions Loews to respond adeptly to the changing demands and expectations of its clientele.

Industry Perspective on Leadership Changes

Leadership transitions in the hospitality sector can often redefine a brand’s trajectory. Alex Tisch, the President and CEO of Loews Hotels & Co., noted that Goshow’s proven track record in driving growth through innovation and customer-centric leadership makes her an invaluable addition to the executive team. This reflects a broader industry acknowledgment of the importance of strategic leadership in navigating an increasingly competitive market.

Trends Shaping the Future of Boutique Hotels

As Goshow settles into her role, she enters a market landscape defined by several trends that are increasingly affecting boutique hotels and larger chains alike. With consumer preferences leaning towards more sustainable and personalized experiences, hotels are pressured to adjust their offerings. This includes embracing eco-friendly practices and focusing on the emotional and experiential aspects of travel.

Moreover, digital innovation is transforming how hotels market themselves and engage with guests. The rise of e-commerce within the hospitality space means that brands need to redefine their marketing strategies continuously. Goshow’s expertise in digital marketing will be pivotal as Loews adapts its approach to meet these changing dynamics.

The Global Reach of Loews Hotels

Loews Hotels & Co. operates 27 hotels and resorts across the United States, a testament to its substantial footprint in the luxury hotel market. By appointing a leader like Goshow, the company signals its commitment to not only maintaining but also expanding its influence in the industry. The ongoing enhancements in the guest experience and brand positioning will be crucial as Loews seeks to differentiate itself in a crowded market.

Conclusion: A New Era for Loews Hotels

Goshow's appointment signifies a strategic step forward for Loews Hotels as it looks to evolve alongside industry trends and consumer expectations. Her extensive experience and innovative vision will likely foster a culture of responsiveness and agility, ensuring that Loews remains a leader in luxury hospitality.

As the hotel industry continues to shift and adapt, keeping an eye on these developments becomes essential for travelers looking for the best boutique hotels and unique experiences. For those keen to explore the latest trends in luxury hospitality, now is an opportune moment to book boutique hotel reservations and make last-minute plans.

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Evolution Investment Fund's Strategic Move: Acquiring Iconic Luxury Hotels in London

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Evok Collection Appoints Aya Hanova as COO: What This Means for Luxury Boutique Hotels

Update Evok Collection Welcomes Aya Hanova as Chief Operating Officer The luxury boutique hospitality sphere is witnessing an exciting evolution with the recent appointment of Aya Hanova as the Chief Operating Officer (COO) of the Evok Collection. As the company gears up to enhance its offerings, Hanova's extensive background promises to play a pivotal role in this ambitious journey. A Seasoned Leader with a Storied Career With over 18 years of experience in elite hotels across Europe and the Middle East, Hanova arrives at Evok with a wealth of knowledge and expertise. She has cultivated her career in some of the industry's finest establishments, such as the Burj Al Arab Jumeirah in Dubai and renowned Parisian hotels like the Four Seasons Hotel George V. Her leadership roles at Jumeirah and her notable achievements in guest relations underscore her capability to elevate operational standards and guest satisfaction. Focus on Performance and Talent Development At Evok Collection, Hanova will hold the reins of property performance, service excellence, and the overall operational framework. A significant part of her strategy will focus on talent development and mentorship, ensuring that her team not only receives guidance but thrives within their roles. Hanova believes that a well-nurtured team is integral to delivering the exceptional experiences that luxury travelers expect today. What's Next for Evok Collection? New Properties on the Horizon With Hanova's appointment comes an exhilarating future for Evok Collection as it plans to launch two new properties by 2027: Brach Roma in Q1 and Nolinski Golfe de Saint-Tropez in Q2. These openings signal a strategic expansion aimed at solidifying Evok’s presence in the luxury boutique sector. Hanova will be essential in structuring these properties to meet the high standards synonymous with the Evok brand. Emphasizing a Culture of Excellence In a landscape as competitive as luxury hospitality, fostering a robust culture of excellence is crucial. Hanova’s insights into operational excellence and guest satisfaction will not only refine existing practices but will also help set new benchmarks. Her leadership approach emphasizes mentorship, encouraging a culture where knowledge is shared and innovation thrives. The Broader Impact on Luxury Travel The hospitality industry is on the cusp of important changes, driven by advancements in guest technology and an elevated focus on personalized experiences. Hanova's innovative perspectives reflect these trends and are likely to position Evok Collection as a leader in offering unique boutique hotel experiences. Catering to discerning travelers—from couples seeking romantic escapes to families looking for pet-friendly accommodations—Evok aims to deliver not just a stay, but a memorable experience. Conclusion: The Path Ahead As Aya Hanova steps into her role as COO at Evok Collection, her extensive experience and visionary approach promise to herald a transformative era for the brand. With upcoming launches set for 2027 and an unyielding focus on quality and service excellence, Evok Collection is poised to redefine luxury in the boutique hotel segment. For travelers seeking exceptional boutique hotels near them, Evok Collection is undoubtedly a brand to watch. Stay tuned to discover more about the expanding world of boutique hotels and the innovations shaping the future of luxury travel. Whether you're looking for the best boutique hotels for your next escape or planning a romantic getaway, Evok Collection is dedicated to elevating your experience.

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