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January 21.2026
3 Minutes Read

Ready for Super Bowl LX? Here’s How to Amplify Your Income!

Levi's Stadium exterior, potential Super Bowl LX side hustle opportunities.

Join the Super Bowl Craze: Turn Excitement into Income

As the countdown begins for Super Bowl LX at Levi's Stadium in Santa Clara, enthusiasts should be ready to seize the opportunity—not just as fans but as participants in a lucrative side hustle frenzy. With experts projecting an economic impact up to $630 million, this year’s Super Bowl isn't just a game; it's an economic windfall that can be tapped by people willing to roll up their sleeves.

Field Casting: Get on TV!

Ever dreamed of sharing the field with a global superstar? Production company Backlit is looking for “field cast” performers to join Bad Bunny during the halftime performance. If you match their height criteria of 5-foot-10 and 6-foot-1, and possess a slender athletic build, you can earn $18.70 an hour while having a chance to be seen on a worldwide broadcast. Talk about a story to tell your friends!

Temp Work: A Range of Roles Available

For many, temp work remains the easiest way to dive into the game day action. Levi’s Stadium firms, like Quest Management, are in full swing recruiting event staff and security personnel, with wages reaching $25 an hour. Roles will range from ticket takers to ushers, with many opportunities available both at the stadium and at surrounding events.

Moreover, if you're within San Francisco’s vibrant atmosphere, companies like Allied Universal are hiring security for various events, with hourly rates soaring from $21 to over $64 depending on responsibilities. Check platforms like ZipRecruiter or Indeed to find last-minute opportunities as the game day approaches.

Car Rental: Cash in on Demand

If you own a car, consider renting it out during Super Bowl week through peer-to-peer services like Turo. Demand surges around major events, significantly increasing potential earnings. Last year, Turo hosts in San Francisco reportedly earned over $1.4 million during events like the NBA All-Star Weekend.

Driving and Food Delivery: Keep the Wheels Turning

Ride-sharing services like Uber and Lyft are also expected to see increased demand. However, if you plan to make a quick buck, registering now is crucial to kick-start your earnings before the game kicks off. Meanwhile, food delivery services—such as DoorDash, Uber Eats, and Instacart—experience peak business during the Super Bowl, with DoorDash seeing staggering peaks of 155 orders per second last year.

Renting Your Space: A Booming Market

For homeowners, Super Bowl weekend presents a fantastic chance to leverage Airbnb or VRBO. The Bay Area is projected to welcome 12,000 guests, potentially yielding around $3,000 of supplemental income for local hosts. Ensure you properly apply and register to meet local guidelines.

Creative Hustles: Custom Merchandise and Artisan Work

The opportunity extends to those with a creative flair. Selling custom merchandise, from branded apparel to drink specials, could be a goldmine as many fans look for ways to avoid paying inflated stadium prices. Street vending, however, requires some creativity to navigate local regulations, especially with the stadium’s designated clean zones.

Looking Ahead: Capitalize on the Economic Boom

The Super Bowl brings an influx of tourists and heightened consumer spending. Businesses and individuals that can adapt quickly to this demand stand to gain the most. Bay Area advertisers are eager to capitalize on this buzz, with partnerships available for brands that wish to engage with the significant audience drawn to the event.

Conclusion: Don’t Miss Out

As Super Bowl LX approaches, the potential for local economic growth is immense. Whether you're looking for work or additional income streams, now is the time to capitalize on the excitement. Dive in and explore the various roles available, and you could be part of this monumental financial event while creating unforgettable experiences.

San Francisco Spotlight

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San Francisco Housing Dilemma and Zuckerberg's Testimony: What It Means for Families

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AI Productivity Gains Lag Despite Widespread Adoption: Insights for Businesses and Employees

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