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October 02.2025
2 Minutes Read

Sam Smith's New Music Video in SF Faces Criticism Over Smoking Scenes

Group outside neon-lit theater, San Francisco Music Video Controversy

Sam Smith's New Music Video Sparks Controversy in SF's Castro

Recently, Sam Smith released a music video for his cover of Bill Withers's "Ain't No Sunshine," filmed in the heart of San Francisco's Castro District. The video, celebrating his upcoming residency at the Castro Theatre, showcases a lively gathering of queer individuals enjoying life in front of the historic venue. However, it has generated notable backlash due to the portrayal of smoking within the video.

Social media users, particularly in the Bay Area, expressed their dismay at the prevalence of cigarette smoking depicted by various characters in the video. Rob Doughty, a Napa-based DJ, voiced his concerns on social platforms, criticizing the imagery as a harmful representation of the LGBTQ+ community, which has historically been targeted by tobacco marketing. His response ignited a debate, with many agreeing that such portrayals are detrimental.

Interestingly, while Smith himself does not smoke in the video, he has openly discussed his battles with tobacco addiction in the past. This context raises questions about the responsibility artists have when portraying potentially harmful habits in their work.

Despite the backlash, many viewers praised Smith's rendition of the song and celebrated the visual homage to the Castro, a neighborhood deeply rooted in queer history. The video's aesthetic captures a nostalgic vibe, blending the essence of Smith's music with the rich cultural landscape of the area.

Implications for Artists and Representation

This controversy encourages a broader conversation about representation in media and the influence artists wield in shaping societal norms. As artists like Sam Smith navigate their creative expressions, they must balance artistic freedom with social responsibility. The recent criticism serves as a reminder of the heightened sensitivities surrounding health issues, particularly those affecting marginalized communities.

The Road Ahead for Sam Smith

Smith's upcoming residency at the Castro Theatre aims to celebrate the venue's reopening after a significant renovation. With a history steeped in queer culture, the theatre’s revival holds significance not just for Smith, but for the community at large. Tickets for his performances go on sale shortly, promising an exciting new chapter for both the artist and an iconic space.

In a city known for its progressive stance, the mixed reactions to Smith's video highlight an ongoing struggle to balance artistic expression with community values. As discourse around representation evolves, it will be important for artists to continue engaging in dialogue about the impact their work has on audiences—especially those in communities that are often underrepresented.

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Iran Protests Worsen Amid Economic Crisis: At Least 6 Dead

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Ukraine and Russia Exchange Accusations of Civilian Attacks as 2026 Begins

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Why You Should Book Your Next 'Whycation' in 2026

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