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Sonesta’s Innovative Partnership with Viator Expands Loyalty Benefits for Travelers

Update Sonesta International Takes a Step Forward in Travel Loyalty Sonesta International Hotels Corporation has recently launched an exciting collaboration with the renowned travel experiences platform Viator—a move that reshapes the value proposition of its loyalty program, the Sonesta Travel Pass. This partnership allows members to earn points not just for hotel stays but also for a wide array of activities available through Viator, which boasts a catalog of over 400,000 global experiences. From thrilling adventure tours to captivating cultural excursions, this development signifies a significant shift for hotel loyalty programs aiming to enhance consumer engagement in a post-pandemic travel climate. Unlocking a World of Experiences: The Details Under this new collaboration, each dollar spent on Viator experiences will yield five loyalty points for Sonesta Travel Pass members, further sweetened by a promotional offer of an additional 10% discount available through December 31, 2025. The initiative is designed to transform ordinary trips into extraordinary adventures by seamlessly integrating local culture and activities into the traveler’s journey. Elizabeth Harlow, Chief Brand Officer at Sonesta, comments on this transformative step, stating, “By partnering with Viator, we are extending the Sonesta Travel Pass member experience outside the hotel room to include the rest of their trip.” This extension of benefits is not only appealing to loyal customers but also enhances the overall value proposition of the Sonesta brand. Beyond Traditional Loyalty Programs This collaboration highlights a significant trend in the hospitality industry, where traditional hotel loyalty schemes are evolving. By offering points for experiences beyond hotel walls, Sonesta aligns itself with a growing industry demand for integrated travel experiences. Sarah Dines, Chief Commercial Officer at Viator, notes the excitement of this partnership, emphasizing that “experiences can transform any trip into a lasting memory.” Indeed, enriching travel experiences contribute substantially to guest satisfaction, which is paramount for hotel brands looking to stand out in a competitive landscape. Exploring New Opportunities for Travelers Sonesta’s partnership with Viator promotes not only loyalty but also a new approach—encouraging members to engage with their surroundings. Imagine you are visiting Chicago and, in addition to an elegant stay at the Royal Sonesta, you can partake in an architectural river cruise or enjoy a culinary lesson taught by local chefs. This is the essence of what hotels are now offering; it’s about creating memories that last far beyond a night’s stay. Furthermore, this collaboration opens doors for tour operators and experience providers, allowing them to reach a new audience of eager travelers. Viator’s platform offers exposure to local guides and unique experiences, enabling them to connect with guests who are now more inclined to explore thoroughly during their trips. Future Implications for the Hospitality Sector The trends initiated by partnerships like Sonesta's with Viator reflect a significant shift in consumer expectations within the hospitality landscape. Many travelers, particularly post-COVID, desire more than just a luxurious stay; they seek experiences that enrich their journeys and yield memorable stories to share. As the industry continues to adapt, loyalty programs will likely evolve further, integrating even more personalized services and local experiences. For travelers considering their next getaway, this new partnership promises a broader array of benefits that enhance the value derived from both hotels and activities. How to Take Advantage of This Developments For those eager to explore the newfound advantages offered by the Sonesta Travel Pass, it’s worthwhile to register as a member and take advantage of the ongoing promotions with Viator. Guests can indulge in an array of experiences that align with their interests, allowing them to earn points that may translate into future stays, upgrades, or special offers. By tapping into Sonesta's expanded loyalty offerings, travelers can maximize their travel experiences not only by sleeping in comfort but also by embarking on adventures that leave a lasting imprint. In Summary: A New Era for Travelers In conclusion, Sonesta International’s partnership with Viator represents a compelling shift in the travel and hospitality landscape. By prioritizing diverse experiences and strengthening loyalty program offerings, Sonesta positions itself not just as a place to stay but as a part of an enriching journey. Parents, solo travelers, couples, and families from the USA to India can now customize their trips in ways previously unimagined, making every hotel stay an adventure waiting to unfold. As travel resumes and expands, it’s more important than ever to explore how partnerships like this contribute to an enhanced travel experience. So, why wait? Take action today and plan your next adventure—while earning rewards along the way!